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Worth Reading... A Comment on CNN News

More than half of those surveyed said knowing the first name of the employee serving them was important. Seventy percent said it was helpful for the nametag to include the logo or brand mark of the business.

“Clearly, consumers place a higher trust in businesses that visibly distinguish their staff and associate employee nametags with accountability,” said Ellen Flanders, president of Vancouver, B.C.-based Imprint Plus.

“They not only appreciate being able to easily pick out an employee, but have the sense that employees are putting themselves on the line with their name and their company name worn with pride,” Flanders said.

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